The Benefits of Flexible Packaging

Flexible packaging options are becoming more prominent each year, as traditional methods are being replaced with more eco-friendly options in the food, pharmaceutical and healthcare fields. An increased awareness in sustainability is fueling the growth.

The cost of producing flexible packaging is lower than standard packaging, as it takes less materials to produce. The more film layers are added to a package, the more secure and tamper-proof it becomes. As a result, zip locks and resealable seals are now common features on packages, such as stand-up pouch bags, which makes it convenient for the consumer for opening the product. The strong, durable film protects the package from tearing at retail stores or in the supply chain.

After it is produced, the materials can be reused and recycled. It generates less greenhouse gas emissions through its distribution than traditional packaging methods.

Other common features of flexible packaging include a lightweight product which is easy to transport and takes up less space during shipping. Flexible packaging is customizable as it can be molded into an array of shapes and sizes.

As the packaging industry continues to get more creative with flexible packaging, innovations and advancements in packaging design, concepts and marketing plans are helping propel the movement forward.